Issue #2 · Recycled fibres, Thinking MU & greenwashing

Will your next clothes be made from recycled fibres? Learn about Barcelona-based Thinking MU. And how to get to the bottom of sustainability claims.

May 16

2021

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3

 min read

Issue #2  ·  Recycled fibres, Thinking MU & greenwashing

Hey there 👋

Greetings from Copenhagen!

It’s inspiring to see so many new brands focus on circularity. Brands designing with the next use in mind. And we’re excited to add more of them to Good Garms.

Below we take a look at clothes made from recycled fibres. What it means, how they’re made and why it can be so beneficial. Our spotlight is on Barcelona-based clothing brand Thinking MU.

Also, there are a few new ways to filter on Good Garms. You can now filter by brands and we’ve added a new category for shirts. More to come soon!

Evelina

Focus · Recycled materials

After decades of overproduction, exploitation and environmental damage — we’re forced to reduce our footprint. The most sustainable clothes are the ones you already own, but if you need to buy new — recycled clothing is a good option.

Often made from scraps or old garments. Recycled materials are shredded into tiny pieces, mixed with stronger fibres (like organic cotton or Tencel), and then spun into new yarn. This means fewer clothes to landfill and significantly less water and energy used in the process.

Here are four of our faves made from recycled materials.

Spotlight · Thinking MU

Thinking MU is a Barcelona-based brand founded in 2010. They are Fairtrade certified and their cotton is GOTS certified. They’ve used organic materials since they started. And have recently moved more and more towards hemp and recycled materials.

Transparency is an important part of their offering. They work with BCOME to trace and understand the impact of their clothing. You’ll find a QR code on every garment to learn about the product’s story. It covers things like the waste footprint, carbon toxicity, origin and how many people have worked on the garment.

They only use organic, upcycled or recycled fabrics. And biodegradable, non-toxic dyes. With their zero-waste trash initiative — they ‘close the loop’ and help shift towards a circular economy.

Are you being greenwashed article image

Are you being greenwashed?

A few tips to get to the bottom of brands sustainability claims. Helping you see past the marketing brainwashing.

Read article

Making discarded apparel into something new image

2021 and circular fashion

What will it take for 2021 to be a groundbreaking year for circular fashion?

Read article

May 16

2021

·

3

 min read