Happy Tuesday folks 👋
It’s the end of August and we’re prepping for an autumn full of hygge (a Danish word that roughly translates to cosiness). For us this means lots of hot chocolate, candles and classic movies. The perfect opportunity to bring out your fave hoodie.
This issue — we look at Seattle-based, Girlfriend Collective. A brand making luxury sustainable activewear in fresh colourways. We learn about linen, one of the worlds oldest fibres. And finally — is it possible to be trendy and sustainable at the same time?
Evelina
Focus · Hoodies
An autumnal fave. Not only for Autumn, though. A comfortable hoodie is a year-round staple. Perfect for working from home, a leafy walk in the forest and everything in between.
And guess what, there are many ways to do it sustainably. Maybe you have one you love already? Dig it out. Or maybe you can give someone’s old hoodie new life and buy secondhand.
When buying new — look for something manufactured in good working conditions and made with sustainable fibres. Recycled or organic materials are a great start.
Buy something you know you’ll wear over and over again. Maybe colour matters most to you. Or maybe you want a matching pair of sweatpants. Thinking about your purchases can help you end up with clothes you’ll love for a long time.
Spotlight · Girlfriend Collective
Girlfriend Collective was started in Seattle, USA by a husband-and-wife duo. They make great quality activewear. And their goal is to be as transparent as possible while they do it.
They care a lot about inclusivity. Health and wellness comes in many shapes and sizes and their clothing should reflect that. A wide range of sizes, shapes and colourways are available.
Being environmentally friendly is their number 1 priority. And don't just take their word for it. They have a few important certifications to back up their claims.
Their recycled and organic fabrics are covered by Oeko-Tex Standard 100. This is the world’s leading fabric tester. They confirm the materials are indeed organic and that no nasty chemicals have been used in the process.
Their factories are covered by a social accountability standard called SA8000. Which means their worker's rights and working conditions are protected. And that they're paid fairly for the work they do.
All you need to know about linen
A natural, summer-friendly fabric made from flax plants. How sustainable is it?
Can you be trendy and sustainable?
A deep dive into the role of policy in driving the fashion agenda forward for a more transparent industry.
