Thinking MU

Thinking MU is a Barcelona-based brand founded in 2010. They are Fairtrade certified and their cotton is GOTS certified. They’ve used organic materials since they started. And have recently moved more and more towards hemp and recycled materials.

Transparency is an important part of their offering. They work with BCOME to trace and understand the impact of their clothing. You’ll find a QR code on every garment to learn about the product’s story. It covers things like the waste footprint, carbon toxicity, origin and how many people have worked on the garment.

They only use organic, upcycled or recycled fabrics. And biodegradable, non-toxic dyes. With their zero-waste trash initiative — they ‘close the loop’ and help shift towards a circular economy.